Jimmy Iovine who was hired in 2014 to oversee Apple Music (in an undisclosed capacity) confirmed that Apple Music will expand its content offerings to include video while he spoke this weekend during the Television Critics Association press tour, the Hollywood Reporter reports.
The music industry has pretty much turned to streaming and with Spotify and Tidal and now Youtube in the mix, creating video content seems all but right for Apple.
In a press statement, Iovine says: “At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video,” he said. “If South Park walks into my office, I am not going to say you’re not musicians, you know? We’re going to do whatever hits popular culture smack on the nose. We’re going to try.”
Keeping up with the competition like Amazon,Hulu,Netflix and others may be a task for Apple who last February announced a Dr.Dre show will soon hit Apple Tv boxes, a year later no show has been added.
It’s safe to say things will get interesting as more folks start to “cut the cord” and get rid of cable and look for greater alternatives for content.