Will Smith and wife Jada Pinkett Smith are taking the steps to expand their entertainment empire.
The power couple just announced that they will launch a brand new entertainment company called Westbrook inc. The new company will back new and existing projects from the Smith family, including short and mid-form digital content, as well as traditional TV shows and movies, in an effort to execute their global content. Westbrook Inc. will begin launching content this month.
In a statement the Smith’s announced their venture “We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” “With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”
Taking the helm of the company will be Kosaku Yada, he will serve as CEO of Westbrook Inc. He will be joined by president Tera Hanks, along with COO Gila Jones, CFO Kevin McDonald and VP of business development Jesse Uram to round out the team.
Most of the subsidiary studios, including Overbrook Entertainment, Red Table Talk Enterprises, Westbrook Studios, Westbrook Media, and merchandise business Good Goods, will fall under the Westbrook Inc. umbrella. Overbrook Entertainment, founded by Will Smith and James Lassiter, has generated nearly $4 billion in box office ticket sales since it was established in 1997. The studio has backed a number of Will Smith’s hits like “Men in Black II,” “Hitch,” and “I Am Legend,” as well as breakouts like YouTube Red’s “Cobra Kai” and “To All the Boys I’ve Loved Before.”